Create for fast

Maximize Player
Retention & Revenue.
Minimize Fraud & Churn.

Boost Player LTV by 3X & Slash Churn by 40% with AI-Powered Player Insights.

More than 100+ companies partner

Features

Overcoming Key Gaming Industry Challenges

Did you know the gaming industry loses a staggering $3.3 billion annually to ad fraud? Fake users and bots inflate metrics, drain your ad budget, and negatively impact ROI. DMD is here to change that with innovative tools to combat fraud, enhance player engagement, and optimize revenue streams.

Marketer Pain Points

Built for Game Studios Battling Data Chaos & ROAS Plateaus

Attribution Mismatch

Conflicting data from Meta, Google etc makes it hard to trust what's working.

ROAS & LTV Blind Spots

Can’t clearly see which campaigns drive real value beyond installs.

Ad Fraud Draining Budget

Bots and fake installs inflate numbers, wasting spend and skewing performance.

Poor Retention Visibility

No gap between acquisition sources & long-term player engagement or monetization.

Disconnected Data

Fragmented platforms make it impossible to get a unified view of performance.

Identity Mismatch

Tracking players across devices is hard, causing fragmented attribution & engagement data.

DMD empowers what's next in gaming.

From boosting player retention to eliminating ad fraud, our AI-based solutions drive meaningful results.

20%

Increase In-Game Revenue

40%

Reduce Ad Fraud Losses

35%

Improve Campaign ROI

Metrics tracking

Software solutions

Data analytics

Metrics tracking

Software solutions

Data analytics

Metrics tracking

Software solutions

Data analytics

Features

Data Ingestion Layer

The Data Ingestion Layer collects and integrates diverse data sources like ad metrics, gameplay events, in-app purchases, and support tickets into a unified platform.

Multi-Source Integration

Connects seamlessly with ad platforms (Meta, Google, Unity), game engines (Unity, Unreal), CRMs, and CDPs.

SDK & API Support

Collects first-party data via SDKs, server-side APIs, and event pipelines.

Structured & Semi-Structured Support

Handles JSON, CSV, protobuf, and raw logs—ensuring flexible ingestion.

Real-Time Streaming

Ingests player events and transactions as they happen—no lag, no batch delay.

Features

Identity Resolution

Identity Resolution connects anonymous users across devices, platforms, and sessions to create a unified, accurate customer profile for personalized engagement and analytics.

Cross-Device Matching

Link gameplay from mobile, console, and desktop into one unified player profile.

Anonymous ID Mapping

Stitch sessions from unknown users using fingerprinting, IP logic, and behavioral signals.

Cookie-less ID Persistence

Maintain continuity without relying on third-party cookies or unstable identifiers.

Real-Time Profile Enrichment

Continuously updates player identity as more signals arrive.

Multi-Touch Attribution

Track the full player journey — from impressions & clicks to game installs & in-app actions

Attribution Models

Support for first-touch, last-touch, linear, position based, and data driven models.

ROAS & LTV Tracking

Map acquisition channels to in-game revenue and retention.

Event-Level Granularity

View attribution paths down to the second for precise analysis.

Real-Time Attribution

Real-Time Attribution instantly tracks and assigns credit to marketing touchpoints,

helping gaming studios understand which campaigns drive installs, in-app purchases, and

player engagement.

Bot & Emulator Detection

Filter invalid gaming traffic using behavior patterns, velocity checks, and device signals to ensure genuine user engagement.

Click Spam Prevention

Detect click floods from fraudulent partners by spotting abnormal click volumes and mismatched engagement signals.

Anomaly Detection

Trigger alerts on spikes in installs, in-app purchases, or events to quickly identify potential fraud or performance issues in your game.

Machine Learning Models

Continuously improve detection using labeled fraud datasets.

Advanced Fraud Detection for Gaming Integrity

Identify and prevent ad fraud, fake installs, bot activity, and suspicious in-game behavior in real time to protect revenue and player trust.

Dynamic Personalization Engine for Player-Centric Experiences

Automate cross-channel campaigns that respond to real player behavior.

Features

AI-Based Campaign Orchestration for Player Engagement

Campaign Orchestration automates and personalized player campaigns across channels, ensuring timely, relevant messaging to boost engagement, retention, and in-game conversions.

AI Analytics Layer

The AI Analytics Layer leverages machine learning to uncover player behavior patterns, predict churn, optimize monetization, and deliver real-time insights for smarter game growth strategies.

Integrate with the tools you love

Connect your tools, connect your teams. With over 100 apps already available in our directory, your team’s favourite tools are just a click away.